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blog Conferencery Live Recruiting Moderator Strategies Presentations and talks Remote Research

User Research Friday, Nov. 7th at Mighty!!!

USER RESEARCH FRIDAY is upon us!

MORE INFO!

REGISTER NOW!

The Lineup

Indi Young – Author, “Mental Models: Aligning User Strategy with Business”

Talk: “How Mental Models Helped Teams Do What They Dreamed”

Steve Portigal – Portigal Consulting

Talk: “Research and Design: Ships in the Night?”

Dan Saffer – Author, “Designing the User Experience”

Talk: “How to Lie with Design Research”

Aviva Rosenstein, PhD

Director of User Experience Analysis, Ask.com

Talk: “Fake Ethnography vs. Real Ethnography”

Dr. Kris Mihalic

Sr Research Manager, Yahoo! Mobile

Talk: “What Mobile Research Accomplishes in 15 Minutes”

Nate Bolt – El Presidente, Bolt | Peters

Intro and what-not

Categories
blog ethnio Live Recruiting

Ethnio gets shouted out

The fine folks at Conversion Rate Experts have just posted a blog entry about web tools that help you learn why users abandon your site, and both B|P and Ethnio get shout-outs:

Ideally you want to interview your visitors who aren’t customers yet. That’s where Ethnio comes to the rescue…

Ethnio provides an easy way of adding a pop-up survey to your website, which asks your visitors if they’d like to participate in a usability test. You can customize the survey, so you can ask them details about themselves, such as why they visited your site and whether this is their first visit.

This is all about the pragmatic side of remote research: naturally, getting to know your users is critical for understanding why they’re leaving your site. Using a tool like Ethnio helps ensure that the people you’re talking to actually represent your users. Need a refresher course on live recruiting? I got your Ethnio right here, hombre.

Categories
blog News Uncategorized

BayCHI and UX Magazine

On Aug. 12th 2008, literally dozens of BayCHI attendees fled the packed PARC conference hall after the sheer exuberance of Nate Bolt’s talk, “in the moment: research about life not just interfaces,” brought down the roof, which was on fire. Nobody was permanently harmed, but nearly half in attendance remain severely rocked. On top of that, User Experience Magazine, which I’m sure you read “just for the articles”, has published our article on client participation in remote research. That is a quick follow up to CHI accepting Tony and Nate’s paper, “Science of Fun: One-to-Many Moderating” that we used for Spore testing. This goes to show that enough talent, hard work, insight, and blackmail will get you published just about anywhere.

Read our writing ha you just did lulz

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blog News Uncategorized

Vote for B|P @ SXSW

Nate will also be participating on a panel about user research at SXSW this year – if you vote that is. So you know what would super help us out? If you went ahead and voted for the aforementioned panel. You have to make a quick annoying account (sorry), but please remember that not voting for our panel is like voting for some other, more boring panel that nobody wants to sit through.

Cast your vote here plz

Categories
blog News

The Remote Challenge

Take the Remote Challenge!
Are you still testing users in a lab? Sign up for your first remote study with B|P, and if you don’t like it better than the lab, we’ll give you your money back – seriously. How serious, you ask? Up to $30k serious. (Some restrictions apply, of course, but it’s on the honor system, so go here to take the challenge.)

“Lab testing is soooo last year…”
– Brian Beaver, Director, Creative Services / Sony Electronics, Inc.

“Lab testing is like pornography —
bad lighting, awkward, and much about it is fake. Remote testing is messy, real, and honest, just like getting it on.”
– Peter Merholtz, President, Adaptive Path

“Lab testing is cool if you like to waste money
and eat M&Ms. Remote testing is cool if you actually want to know what your users think.”
– Maya Pacheco, Senior Product Manager, Autodesk.com

Take the Challenge

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blog News

Ethnio Goes Multi-platinum

Since we made Ethnio free and awesome, there have been over 6 million people who have seen an Ethnio recruiting screener, 250,000 people who have filled one out, and over 20 requests per second to the ol’ Ethnio servers. That is so holy crap. Big thanks to everyone who has used it over the years, and sorry for the down time and time-outs and time-warps. We learned it from Twitter (burn!). With some help from a few local Rails geniuses, we’ll be eliminating the downtime and dishing out more of the raw recruiting vengeance you can’t help but love.
Dig on Ethnio

Categories
blog News Uncategorized

Spore Research: Oh Snap That Was Us

spore
When Will Wright and EA dropped Spore, their newest and most ambitious video game to date, they contacted B|P to study players’ experience and see if they were having fun. So we came up with SNERD, a game research methodology that simulates a native gaming environment, uses touch screens to gather input, broadcasts 18 live video streams, and took the power down for our entire block. On the reals, we researched 59 individual gamers playing 393 hours over 13 months to help the Spore team hone the player experience. That’s a whole lot of players swearing, and it’s all in the outtakes video.
spore research outtakes video

Peep the Video and Article

Categories
blog Conferencery

Technology & the Future of Copyright

Introduction

These are my notes from the Free Culture Conference 2008. This is the panel on Technology & The Future of Copyright. The introduction lady said” People have said to me that we couldn’t have picked a better selection of speakers for this topic.” Okay, sweet.

Brian Carver (Professor, Berkeley iSchool)

The Story of Bob

I’m assistant professor at CAL and a lawyer.

Jacobsen V. Katzen

This is the first time a US supreme court has enforced that an open source license is enforceable. You may cheer.

It turns out the model trains are really complicated. JMRI model interface is in competition with KAM industries that’s a proprietary interface for controlling model trains. Traditionally, it’s been unlikely that patent holders would sue individual developers of FOSS projects. Bob Jacobsen is a regular guy, but he got nasty letters demanding $200,000 or more in damages.

But wait. It turned out that Katzer had incorporated some of his JMRI.

Bob Sued

He sued for copyright infringement

Who Cares?

If bob can bring a copyright infringement suit, he can get injunction, statutory damages, and some other things

Bob Loses in District Court

He files an appeal. An amazing number of people got together to help. CC, Linux Foundation, Open Souce Foundation, Software Freedom Law Center, The PERL Foundation, and Wikimedia foundation.

The Court Got It

They saw all these interested parties, and realized that copyright holders for open source materials have the right to enforce how that license is used.

Take Aways

Free software that competes with commercial software can face real threats. Control of the market can be as desirable as cash money.

Free software licenses are just as enforceable as other software licenses

As much as we’d like to shut up and code, lawyers matter. Yes, since I’m a lawyer you should be suspicious of this. (nate says: holy shit that’s funny)

Molly Van Houweling (Professor, Berkeley Law):

Copyright is Too Easy

The old story is that copyright is too hard. But my new story is that copyright is too easy. These days, copyright arises immediately. You don’t have to pay a fee, or put up a notice, or do anything. So free culture results in free copyright. Because anyone that can do free culture can get an automatic free copyright. What’s bad aboput that? Well all those copyrights can be a hurdle to future generations, because they might have to worry about yours just like they have to worry about big companies.

Proliferation of Ownership

Proliferation of the culture of authorship has also led to this proliferation of ownership. People can move forward and do stuff because they have to ask too many people for permission. That can stop development in it’s tracks. There has long been creative collaboration. Before there was Wikipedia, there were encyclopedias that had lots of authors working together. The authors, or early re-mixers, also worried about copyright.

Check out those Early Authors

So these early authors lobbied for changes in copyright law. One of them was the work-for-hire doctrine. That’s design in part to ease the process of getting copyright by putting everything in the hands of one person. But I argue this is good. That goes against Lessig saying that lucas arts taking your ideas is like digital share cropping.

All this copyright can be good? Really?

But the proliferation of this copyright can be a good thing. For example, if you want to do a star wars remix of any of their source media, you can actually know that you have one person to go to. You don’t have to go find all the individual owners of those ideas.

I’m out of time

The problem is that if there are so many owners, and we want to do something that’s licensed under both the GPL and a Creative Commons license, that can be difficult, because we have to go back to all the individual people to ask if you can change the license.

Solutions

· Really good identity information. Keeping good track of authors, good identity systems like professor lessig mentioned.

· Have things in the public domain. You don’t have to ask permission. We can get things in the PD in 2 ways:

  1. Creative Commons Zero CC0 is an example.
  2. The second is to reform copyright law.

Having too many people owning a license makes it impossible to actually get the license. This is the thing I really worried about.

Derek Slater (Google Policy):

My Picture from Google on Where the Policy Winds are Blowing

There is reason to be optimistic. You guys are winning. Copyright is changing in good ways. AT google, we’re doing a lot of balancing fair use with copyright holders on YouTube, and other places. Make sure that people get paid for their work. I think there’s been some

  1. Selling without DRM
  2. Video identification. Copyright holders can identify their work and either
    1. have it removed
    2. have it monetized. 90% of people that have had this choice

But There has also been some Troubling Signs

Internationally, there has been some heightened restrictions

  1. Anti-counterfeiting trade agreement being negotiated in secret. Google can’t see it (gasp) let alone the general public. Nobody knows about this
  2. In Europe, starting with France, ISPs and the government met to get a three strikes and your off the internet. Also, the ISPs are considering filtering techniques at the network levels to protect against copyrighted material. That’s dangerous. DANGEROUS.
  3. Locally, the push has happened on college campuses to do something.

So what can you do?

Helping to educate school administrators about fair use, why filtering is bad.

Get active with EFF, creative commons, free culture, grass roots efforts, and people in the hall here

Get your voice heard

Jason Schultz (Samuelson Clinic, EFF):

Ask Not what free culture can do for you, ask what you can do for free culture

A lot of people who were getting sued were artists who had put something out on a record label. But it’s not exactly you guys. But we’ve seen a change now to where some of these cases are people like you getting sued..

Diebold Evil

There’s Diebold where you have people who have posted those emails about their voting machines on the internet. Then Diebold is sending out nasty letters to those people to take the emails down under DCMA (digital copyright millennium act).

Nate says: That’s a case where there’s a clear public good being served by those letters being up. Learning that those voting machines.

Interesting Cases

Michael Cric, Ury Gellar, and these ones in detail:

· Rick Silver: claims to have choreographed the electric slide and was taking down videos from YouTube because he didn’t like the choreography.

· Stephanie Lens: 29 second video of her 18 month old baby dancing to Prince “let’s go crazy” and puts it on you tube. Universal Music sent a copyright notice telling her to take it down. EFF sued saying it was unfair and won!

That was a landmark decision. Steffany Lens didn’t start out being an activist on this, but we’re seeing a shift in the way that good law can be fought for. I’m not saying you should put yourself in the cross hairs. But you can take a stand. At EFF, the Stanford Fair Use people take on these cases. Before you put up the video you can talk to us. And if you get a “take down” notice then maybe we can help.

Have lots of babies

You can be an activist by putting out the kind of material that has a good message. You don’t have be on the defensive. If your content has a good message like a video for your parents of your child, judges can understand that. Think of ourselves as people that can get involved in the fight. (nate: hell yeah).

Question: What would you like to see happen with copyright?

Molly

I’d like to switch back to an opt-in system for copyright. It would mean copyright would only be attached when people cared enough to attach it.

Jason

A lot of people have heard about this woman who lost the case for $200,000 and now the judge is allowing her a new trial. But all that money came from this notion of statutory damages. I would change that. Most areas of laws don’t have those kind of punishments. I’d like it to not be so draconian.

Brian

Right now, we need more than one kind of copyright. Like biotech industry loves patent system, but the software industry isn’t that stoked.

Derek

Those are most of the good answers. I’m now speechless. My hope is simply that the law doesn’t get worse and we can work on other new private schemes. Warren griffen. Users paid a fee to their ISP and they can share files how ever they want.

Nate says: There were lots of other questions but I ran out of typing steam

Categories
blog Research innovation

How B|P Researched Spore

b|p gaming observation room

So we’ve been beating around the bush for the past year or so about this top secret game research project of ours, and now that the game has finally hit the streets, we’re bringing the news to you in all its full glory. How did we test the game? Who did we talk to? Do we have lots and lots of video to back it up? Let’s start from the beginning.

[vimeo] http://vimeo.com/1704123 [/vimeo]

Focus groups suck

Basically our highest priority for this study was to stay far, far away from the usual (and sadly dominant) market research-based focus group-style, ahem, bullshit. You know how it is: sterile lab environment, two-way mirrors, cubicles, soul-killing focus-groupthink, creepy guy with a clipboard standing behind you, nodding. We were not going to do that. No way, no how, no focus groups.

Revenge of the SNERD

So what did we do, then? Since we weren’t able to actually go out to users’ homes (though we definitely pushed that idea), our Dear Leader Mr. Nate Bolt formed SNERD (the Simulated Native Environment Research Division) and set out to create a lab environment that was as similar as possible to a typical gaming setup: a desk, a chair, a laptop, and no other participants, research moderators, or observers to distract them. Unlike a focus group study, where participants would play the game for an hour and then talk about it in a group for another hour (ref. aforementioned bullshit), we had our participants play for six hours over two nights, without any explicit directions or instructions, except for one, which was to think-aloud as they played. We used TeamSpeak to hear what they were saying, and only occasionally dropped in with questions.

EA gets in on it

We, the research moderators and the observers from EA, were in a separate room, where we broadcasted the game screens, player’s faces, and TeamSpeak audio live. Even the EA peeps got in on the act: if they had questions, they let me know, so that I could address the players myself and rephrase any potentially leading or distracting questions (“Are you having a lot of fun now?”) into neutral moderator-speak (“Tell me what you’re doing here.”). This way, they were able to figure out what mattered to them, without swaying the feedback one way or the other.

PENS is mightier than the pen

Since we mostly do qualitative research, we don’t do many surveys and questionnaires, so to get the quantifiable data EA wanted, we worked with a great company in NY called Immersyve, who designed questionnaires and analyzed them using a set of fun and engagement metrics called PENS (Player Experience of Need Satisfaction). To keep players from getting bored or distracted when filling out the surveys, we used unobtrustive touchscreens instead of pen and paper, kept the surveys brief (<2 min), and instead of interrupting them, we asked them to fill the surveys out whenever they wanted to take a break from playing whatever phase they were on.

Player station

Oh yeah and it was also kind of insane

Not gonna lie, stuff got pretty B-A-N-A-N-A-S. It took practice to wrap our heads around the setup: six stations in different parts of the building, broadcasting 18 live streams of video to the observation room plus six streams of audio (gameplay video over VGA, webcam video over VNC, live touchscreen view over VNC, and TeamSpeak Chat over IP) while recording the gameplay, voice, and webcam data at the same time. I had to keep an eye on everyone’s progress, listen equally to all six users, take time-stamped notes so I could analyze the videos later, and keep an eye on my computer’s performance, since it was running something like five million screensharing applications. (On some of our first run-throughs, we had so much equipment running that we blew out the power in the entire building. Sploops.) Of course, from the gamers’ perspective, they were just kicking back and playing Spore.

393 Hours of HD Gamer Video

And that, in a nutshell, was it! Over the course of a year, we tested 59 users, logging 393 hours of individual gameplay. And to top it all off, we recorded the whole damn thing: player footage, conversations, and gameplay. The whole point of the study was to get the gamers comfortable so they’d say and do the kind of things they might not do in a self-consciousness provoking focus group or lab environment. Don’t believe us? Check it out:
[vimeo] http://vimeo.com/1704058 [/vimeo]

Categories
blog Deep Thoughts

Some thoughts on The Cloud and ownership

In the prognosticating manner of Vannevar Bush’s “As We May Think“, ReadWriteWeb has a piece on the future of the desktop, essentially predicting that desktops will be replaced by browsers, will all significant functions pushed out to the cloud:

Is the desktop even going to exist anymore as the Web becomes increasingly important? Yes, there has to be some kind of place that we consider to be our personal “home” and “workspace” — but it’s not going to live on any one device.

As we move into a world that is increasingly mobile, where users often work across several different devices in the course of their day, we need unified access to our applications and data. This requires that our applications and data do not reside on local devices anymore, but rather that they will live in the cloud and be accessible via Web services.

How soon these changes arrive also have a lot to do with location: in countries like South Korea and Japan, with higher broadband penetration, more pervasive wireless infrastructures, and more computer users who don’t own their computers (using internet cafes and kiosks instead), the cloud is both pragmatically and culturally more feasible.

I have no doubt that cloud computing is going to play a much larger role, especially as the heavy-hitting mobile platforms take hold (iPhone and Android). But especially in America, where concepts of property and proprietorship are so ingrained, some stuff is always going to be local. Take music subscription services–you might blame their failure on the lack of mobile broadband saturation, but more likely, people just want to own their music and do with it what they want. I suspect that security and privacy have much less to do with it than most people think (how much personal info do most people have on their Gmail accounts?).

The key factor in Americans’ willingness to delegate to the cloud may be money–if people buy something, they want to “own” it, even if it’s just as a file on their hard drive. (Which is why Napster’s “Have everything, own nothing” music subscription ad campaign was a catchy, but ultimately failed campaign.) If it’s ALSO available on the cloud, then all the better–but “we Americans” want to have our things, and own them too.

Categories
blog Uncategorized

Client Project Pages are Moved

Your project files and videos have been moved over to http://bpluv.com now, and should you have any problems whatsoever accessing those files please drop us a line or call 415.282.7839.

Categories
blog Moderator Strategies Remote Research

Remote is Better, pt. 2: We’re in ur computer

In our continuing “Remote is Better” series, we explain yet another benefit of remote research methodologies: since you get to talk to people who are using their own computers, you get to see all the fascinating stuff on their computer desktops and web browsers (with their permission, of course). Since we use UserVue to screenshare with the users we talk to, we can see everything on a users’ desktop while we talk to them–this is a great way to get your users talking about sites and programs they use the most, and it always gives you a sense of their computer experience and usage. (While we can’t post any of the desktops we’ve seen, I’ll be glad to offer my own: see below!)

Bookmarks. Forget personas–if you want a real in-depth look at how people use their computers, just take a look at their bookmarks. How many are there? How are they organized–are they organized? What’s especially fascinating is if you’re talking to one of your website’s power users: what other bookmarks do they have that are similar or related to your site? Get your users talking about the last time they visited those sites. You get a surprisingly rich idea of what kind of internet users they are, and what they really want out of your site.

Desktops. If bookmarks give you a good sense of the kind of things your users do online, desktops are a great way of seeing what they do offline: at a glance, you can see the shortcuts, program links, and files they’ve stowed at arm’s reach. You can even get personality hints: are you dealing with a busy professional type with a clutter problem? A compulsive neatnik? A power-using settings-tweaker? Even the desktop backgrounds can give you unexpected human touches: family photos, artwork, and vacation photos can all give you a feel for the user. Even the factory default wallpaper tells you something: Here’s a user who doesn’t want to spend all day fiddling with settings; or, here’s a user who doesn’t know how to change their background.

Usage. More than just the stuff that’s physically present on their computers, you have to pay attention to how they’re using it. Do they have a million other tabs open at the same time as yours? Do they have a computer that’s so slow, they can finish an entire Reuben sandwich while your page is loading? Do they always use their bookmarks to go straight to a page that’s four clicks deep into your navigation? Pay attention–it’s all good stuff.

Ethics. Your users are letting you into their lives; don’t abuse the access. There’s a fine line between harmlessly observing users’ technological ecosystems, and invading their privacy. Here’s one big Do and one big Don’t for gauging whether you’re on the side of Good nor Not Good, but as always, let your conscience be your guide:

DO be transparent. Users should know before the session begins exactly the kind of access you’ll have to their computer, whether or not you’ll record the session, and what you’ll do about the recording. If they’ve got questions or reservations, don’t try to strongarm them into consenting–after all, if you’re doing live recruiting, you can always just snag another user.

DON’T invade people’s privacy. Avoid bringing up any material that might make the user feel like they’re being intrusively scrutinized, or which has the potential for awkward situations. Overstepping your bounds can make your user feel anxious, untrusting, and defensive, where what you want is casual, warm, and relaxed. Examples of things you DON’T want to say: “Hey, I see there in your web history that you just went shopping for underpants! Want to tell me all about it?”, “Can you show me what’s in all those image files on your desktop?”

Keeping your eyes open for the right details on your users’ computers can help give you a more complete picture of the real people who are using your website or software product. We’re all for anything that puts
the emphasis back on treating users like people, rather than like talking pinatas that you whack opinions out of.

Categories
Best Practices blog Deep Thoughts Moderator Strategies

Stop Bullshit Research in Five Easy Steps

Anyone in the UX field who’s worked for a few companies will recognize a type of moderated research that gives off a reek of inauthenticity. Tell me if this sounds familiar: one moderator and six users sit around a table in a converted meeting room. The moderator tells the users, each of whom have been prescheduled and screened through a recruiting agency, to go to a prototype website and pretend they’re looking for a 20 GB googlydooter, or whatever. The users go into their cubicles, where the prototype is brought up on six identical, factory-default computers. Some of the users finish in five minutes, some don’t finish at all, but everyone gets exactly fifteen minutes to finish their task. (The early finishers drum their fingers in boredom, waiting for the moderator to call time.) Finally, the moderator brings up a projection of the prototype, and asks the users to voice their opinions, one-at-a-time, keeping their responses brief, to give everyone time to speak. The process lasts about 1-2 hours, making everyone kind of tired. The participants are paid their incentives, and the moderator drives home, wiping bitter tears from his eyes as he pulls into his driveway.

How could that possibly have been useful? he thinks to himself. What has my life come to?

Categories
Best Practices blog B|P Livin' HCI

So you wanna be a UX researcher?

It’s May! Time for graduations and job hunts, and while B|P isn’t hiring right this minute (we have an awesome team and are busy refining our practices) we will be again, before too long. It seemed like a good time for a post on what I look for when hiring user experience researchers, so here goes, in reverse order of importance:

#4: Education. If you have less than 3 or 4 years of experience, I’m looking for a degree in a related field, and that really can be anything from cognitive science to anthropology to HCI to…well, surprise me, I can be convinced. If it’s from a top school in our field, that’s cool, but it’s no big deal if it’s not. A Master’s is nice for showing a commitment to the field, but doesn’t tell me much about you as a practicing researcher. And whether you do or don’t have a related degree, you’ll definitely grab my attention with interesting people-oriented research projects during your education. (If you have more than 3 or 4 years of experience, I don’t much care where you went to school or what you studied—I’ll be evaluating your professional record exclusively.)

Categories
blog Deep Thoughts

Quiz time!

What do expectant mothers have to do with Aunt Jean’s plans for her family vacation on a cruise?

We recently finished up a couple of fun studies where we ended up recommending that the client take a look at some websites that were from a totally different industry than their own. In the example above, we were trying to introduce methods that might heighten the anticipation of a soon-to-be cruise vacationer. Who else is super excited about an upcoming, very special event? Mothers-to-be! Baby Center has a service that will email you periodically with cute updates about how many toes your little one now has, or reminders to pick out nursery paint & furniture. We thought a similar style of email to cruisers would be fun and useful for them to receive- just little notes with prompts of what to pack, how to plan for their shore excursions, etc.

We also pointed our car insurance clients towards an unexpected source when we brought up the Anthropologie website during a recent presentation. We liked the one-page checkout approach that Anthropologie uses, and thought having all the info laid out on a single page might work well for users trying to complete their car insurance purchase. It didn’t hurt that the ladies in the room were psyched to check out the threads for sale during the process.

Since we have expertise across different fields from working with a bunch of diverse clients, it’s been hard not to notice some similarities between them, and we’ve found our clients responded well to these suggestions. It gets them thinking outside the box, sparking discussion, and bringing in ideas that they might never have encountered from just exploring their competitor sites. Anybody else have any positive (or negative) experience in sharing ideas from completely different industries as a possible example for clients to generate ideas from? We’d love to hear ‘em!

Categories
Best Practices blog Moderator Strategies

HOW-TO Take Time-Stamped Collaborative Notes

One thing we’ve always wanted to have is a way to allow multiple people watching one of our research sessions to take automatically time-stamped, collaborative notes–everyone working in the same document, live, with entries labeled by author. Then I realized that it’s been under our noses the whole time: IM chat rooms! With a simple piece of free software, you’ve got a time-stamping, notetaking powerhouse at your disposal. And it even supports smileys. All it takes is a little ingenuity!

Categories
blog Conferencery HCI

Bill Buxton’s Bad Ass CHI 2008 Keynote on Being Human in a Digital Age

Planet CHI

Okay, this photo has nothing to do with Bill Buxton’s keynote, except for that it’s a photo planet I made at CHI this year in Florence. The closing plenary talk was the most inspiring talk I heard at CHI. I wasn’t planning on taking notes, but as soon as he said he’d thrown out the talk that he originally planned to give, i got out my laptop and started typing. If I’ve missed any key points, please let me know! Here goes:

Categories
blog B|P Livin'

B|P Intern Tells All!

The raw, uncut dirt on Bolt|Peters from our intern-for-a-day, UCSD Cog Sci student Jason van Merle. Enjoy! -Tony

——–

So over spring break I decided to skip the margaritas and take my sliver of free time to visit with Bolt | Peters in San Francisco. Last spring, Nate Bolt and Mike Towber had given a presentation to my cognitive engineering class about B|P and the remote usability testing work they do. After spending so much time studying cognitive ethnography, which emphasizes getting your hands dirty and observing users in context, I got curious how one might observe user interaction without being able to actually view the user! They have an impressive client list, and I found their presentation very interesting, so I thought I’d fly up to San Francisco and check them out. They were kind enough to let me intern for the day.

Categories
Best Practices blog Moderator Strategies Remote Research

Remote is Better, pt. 1: Getting Clients’ Hands Dirty

In this inaugural entry in our B|P continuing series “Remote is Better”, we discuss how separating the moderator and the user eliminates the need for “two-way mirrors”–now you can get your clients into the driver’s seat with you (metaphorically). We show you how!

Lots of people think of remote research as a trade-off or a compromise–a cheap, quick alternative for when you can’t get users in the lab face-to-face. What often gets overlooked are the many, many qualitative benefits of testing remotely: if done properly, remote research can give you all kinds of data and insight that would be impossible to get otherwise. Of course, doing it properly means you need to know what you’re doing. Wouldn’t it be nice if there were people around with years of remote research experience, who were nice (or dumb) enough to give away all their best practices on their official blog?

Categories
blog Conferencery

Cheddar UX

Call us crazy, but around BP we think that the future of money is a big deal.

Some of us are excited to be heading to BarCampBank San Francisco next weekend. The point of this unconference is to dig into some of the newest, craziest ideas in finance technology, to “foster innovations and the creation of new business models in the world of banking and finance.”

If you’re interested in influencing how technology is changing people’s lives, you could do a lot worse than working with the applications that pay bills and buy dinner. Us Californians often take loans, stable currencies and banks for granted, but the financial sector is in its infancy for a lot of the world — and its future is far from written.

One of the most exciting concepts in this area is the development of peer-to-peer lending, like Kiva and Microplace. Plenty of talk about this and microloans is sure to be had at the conference.

But, like always, things get really crazy when you start thinking about doing it with your cellphone. Nokia UX researcher Jan Chipchase writes great stuff about the future of mobile banking, which has amazing potential for changing the lives of the “unbanked,” the millions of people who have no banking infrastructure at all. On his blog, Future Perfect, Chipchase wrote this week:

Imagine a world without access to banks and the services they provide – baseline services such as credit, money transfers, savings. For many of the world’s poor this is the everyday reality and it’s a space where in part due to the spread of mobile telephony there are disruptions and innovations.

In many parts of the developing world, mobile phones are the web, so being able to pay cab fare with your phone is not a iPhone fantasy — soon it might be the most secure and stable way to exchange currency for large parts of the world.

Here’s to some exciting innovation at BarCampBank on Saturday … maybe we’ll see you there.

(Photo by xiaming on flickr)

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Remote Tasting from London

We decided to try beaming in our favorite London-based B|P employee, Captain Ethnio (AKA Mike Towber) at our holiday lunch this year. It was awesome, and even the waitress got a kick out of talking with mike. Turns out restaurant people only look at you funny for a minute when you ask to use their booster seat for your laptop.

See the whole Remote Tasting thing.

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Whutup Italy

We’ll be presenting our crazy “simulated native environment for video games” methodology at the CHI 2008 conference in Florence, Italy. We’re excited to finally have a paper accepted at CHI, even though the cool kids don’t go anymore we are still excited. More video game projects this year will be coming, along with the first remote game experience study, everrrrr.

Meet up at the Piazza del Duomo for CHI

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B|P Parties All the Time

B|P Party Invite
Actually, we only party once a year. Usually to celebrate our company anniversary, of which there have now been SIX. So you are formally invited to come celebrate six years of B|P and two years of ethnio this February 21st at our SOMA office. And also come celebrate our five year anniversary since we got really busy last year and spaced out on throwing that party. We know, we know. You can see photos of our space and some previous parties if you’re into that kind of thing, or just RSVP to the official invite below.

Check out the Official Party Invite to RSVP

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Get into My Car

Recently, in addition to our always-cool remote web research, we’ve been getting off the web and into peoples’ cars. In November we had a great time riding along with drivers in different parts of California and observing their use of in-car technology. The goal is to help a car manufacturer design cockpit interfaces around the needs of real people driving. And we broadcast the whole thing to our clients live from the cars using EV-DO! Also, we’ve been getting outta people’s dreams. (Oh c’mon you love that song.)

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The New Ethnio. It’s Free.

Our new live recruiting web app, Ethnio recruits real people for all kinds of research – not just remote usability testing. As we get down with research that is more about people’s lives and less about usability, we want you to be able to make the same transition. So use ethnio for free and do better research! Also, plain old remote usability is soooo 2007. You can now recruit participants for in-person focus groups, ethnography, field research, or good old usability testing (if you have to). Sort and filter potential participants in real-time, keep track of who you’ve contacted, and edit any part of the recruiting screener on the fly. Check out the felt stop-motion movie, which breaks it on down:

Watch the Felt Movie