No time or budget to put on a full-scale user research project in this crap-fiesta of an economic downturn? No problem! We can intercept real-life customers, cut through the bullsh*t, and help with concrete design changes based on behavioral research – all in a casual, one-day study.with serious results.
Author: Bolt Peters
Stop… Panel Time. SXSW ’09.
Thanks to your votes, our panel was picked! Nate‘s on it, so go to SXSW this year and heckle him. There should be quite a lively debate with Mark Trammell from Digg, Andy Budd from Clearleft, Juliette Melton from Lumos Labs, and Carla Borsoi from Ask.com.
If you’re curious about how B|P applied our user experience focus and HCI principles to the Spore player research project, then our upcoming article inBoxes and Arrows will be for you—watch for it early next week.
That’s right: we said it. Bolt | Peters biz is down by about 30% from this time last year, and setting projects up is taking about three times as long. Now, since we showed you ours, will you show us yours? Take our anonymous mini-survey, ‘cuz we’re all dying to get a better idea of just what the state of the tech industry is like lately. If you just want to cheat and see what everybody else is saying, you can do that, but deep down in your heart you’ll know you peeked.
If you’ll be around San Francisco on Thursday, February 26th, mark your calendar for our seven-year birthday party! Dig the invite on Upcoming orFacebook. There will be a full(-ish) bar, tasty snacks, and a local soul/jazz quartet fronted by the illmatic Joe Bagale.
Holy moly! We were floored by the amount of enthusiasm for URF 2008. Nearly 200 people joined us at the Mighty Gallery & Bar in San Francisco to enjoy drinks, bacon-flavored chocolates, and a stellar line-up of speakers. The audience twittered, took pictures, shmoozed, and generally had a great time —Cooper Journal and Core77 wrote up their experiences. It was such a success that we’re planning an ’09 edition, as well as possibly another one in Portland. If you have a great suggestion for a topic or presenter, email us!
Finally, everybody can stop chattering at parties about the lack of deep, knowledgeable books about remote research methods. What, that’s never happened to you? Well, we’re writing one anyway. Rosenfeld Media has signed Nate & Tony (not pictured below, we swear) to co-author the book, which is due out in late 2009. Check the Rosenfeld site for more info.
Peruse the book details »
Ethnio and The Money Situation
Ethnio Will Cost Money on February 1st
It’s been four years since we started Ethnio as the world’s first remote user research tool, and it’s been awesome to get all of the support and usage from everyone. Thanks! This is a friendly heads up that we’ll start charging for Ethnio on February 1st., 2009. It’s an unsurprising combination of the financial apocalypse and usage increasing to millions of views, hundreds of thousands of recruits, and more server load than we can really handle for free. You might have a few questions about the details, which are covered below in neat little sections.
Pricing Details
Here are the three basic packages starting in February. By default, you’ll remain in the free package until you need to recruit more than 20 people for your research using ethnio. The site has not been updated so this email is just early warning for your convenience and planning.
* 20 Recruits | Free |
* 200 Recruits | $400 |
* 2,000 Recruits | $800 |
Umm, What is a Recruit?
Anybody that answers all of your screener questions counts as one recruit. So essentially every response to an ethnio screener is a recruit, but we have some clever ways of only charging for people that are qualified research candidiates. The same kind you would pay a recruiting agency $100 a head for! The first way is that ethnio automatically marks any response with more than 3 blank fields as “bogus.” The second is that any recruits through your preview are not counted, so you can test away. The best is that you can manually mark any response as “bogus” so that it won’t count towards your monthly total. That is on the honor system, yo. We trust you to not mark all your recruits as bogus but our interns will check just in case. Login to ethnio, Go to the Recruits tab, and check out the Status column to try it out.
Can I Still Login for Free?
Yep. Your current ethnio login will continue to work until the end of time, so don’t worry about losing access to any recruits or screeners you have completed in the past. The new system will always let you login and create screeners, but will only let you receive 20 recruits for free per month. After that, it will ask you to upgrade. While you are using ethnio for free, we do ask that you take down the activation code if you are on a big ol’ web site (20,000+ uniques / day).
This is Way Too Expensive You Suck
Well that’s not really a question, but you can always purchase recruits for one study and not pay anything until you need another study. Like with flickr or vimeo but way more pricey and geared towards us qualitative researchers out there.
What the Crap is Ethnio?
There are two places you might want to check. The first is our outstanding blog on remote user testing, and the second is our upcoming book, “Remote Research,” with the fine folks at Rosenfeld Media. That’s all for now and feel free to reply back to this message or email us directly with questions. More information and site updates to come.
BayCHI and UX Magazine
On Aug. 12th 2008, literally dozens of BayCHI attendees fled the packed PARC conference hall after the sheer exuberance of Nate Bolt’s talk, “in the moment: research about life not just interfaces,” brought down the roof, which was on fire. Nobody was permanently harmed, but nearly half in attendance remain severely rocked. On top of that, User Experience Magazine, which I’m sure you read “just for the articles”, has published our article on client participation in remote research. That is a quick follow up to CHI accepting Tony and Nate’s paper, “Science of Fun: One-to-Many Moderating” that we used for Spore testing. This goes to show that enough talent, hard work, insight, and blackmail will get you published just about anywhere.
Vote for B|P @ SXSW
Nate will also be participating on a panel about user research at SXSW this year – if you vote that is. So you know what would super help us out? If you went ahead and voted for the aforementioned panel. You have to make a quick annoying account (sorry), but please remember that not voting for our panel is like voting for some other, more boring panel that nobody wants to sit through.
Are you still testing users in a lab? Sign up for your first remote study with B|P, and if you don’t like it better than the lab, we’ll give you your money back – seriously. How serious, you ask? Up to $30k serious. (Some restrictions apply, of course, but it’s on the honor system, so go here to take the challenge.)
“Lab testing is soooo last year…”
– Brian Beaver, Director, Creative Services / Sony Electronics, Inc.
“Lab testing is like pornography —
bad lighting, awkward, and much about it is fake. Remote testing is messy, real, and honest, just like getting it on.”
– Peter Merholtz, President, Adaptive Path
“Lab testing is cool if you like to waste money
and eat M&Ms. Remote testing is cool if you actually want to know what your users think.”
– Maya Pacheco, Senior Product Manager, Autodesk.com
Since we made Ethnio free and awesome, there have been over 6 million people who have seen an Ethnio recruiting screener, 250,000 people who have filled one out, and over 20 requests per second to the ol’ Ethnio servers. That is so holy crap. Big thanks to everyone who has used it over the years, and sorry for the down time and time-outs and time-warps. We learned it from Twitter (burn!). With some help from a few local Rails geniuses, we’ll be eliminating the downtime and dishing out more of the raw recruiting vengeance you can’t help but love.
Dig on Ethnio
Spore Research: Oh Snap That Was Us
When Will Wright and EA dropped Spore, their newest and most ambitious video game to date, they contacted B|P to study players’ experience and see if they were having fun. So we came up with SNERD, a game research methodology that simulates a native gaming environment, uses touch screens to gather input, broadcasts 18 live video streams, and took the power down for our entire block. On the reals, we researched 59 individual gamers playing 393 hours over 13 months to help the Spore team hone the player experience. That’s a whole lot of players swearing, and it’s all in the outtakes video.
Technology & the Future of Copyright
Introduction
These are my notes from the Free Culture Conference 2008. This is the panel on Technology & The Future of Copyright. The introduction lady said” People have said to me that we couldn’t have picked a better selection of speakers for this topic.” Okay, sweet.
Brian Carver (Professor, Berkeley iSchool)
The Story of Bob
I’m assistant professor at CAL and a lawyer.
Jacobsen V. Katzen
This is the first time a US supreme court has enforced that an open source license is enforceable. You may cheer.
It turns out the model trains are really complicated. JMRI model interface is in competition with KAM industries that’s a proprietary interface for controlling model trains. Traditionally, it’s been unlikely that patent holders would sue individual developers of FOSS projects. Bob Jacobsen is a regular guy, but he got nasty letters demanding $200,000 or more in damages.
But wait. It turned out that Katzer had incorporated some of his JMRI.
Bob Sued
He sued for copyright infringement
Who Cares?
If bob can bring a copyright infringement suit, he can get injunction, statutory damages, and some other things
Bob Loses in District Court
He files an appeal. An amazing number of people got together to help. CC, Linux Foundation, Open Souce Foundation, Software Freedom Law Center, The PERL Foundation, and Wikimedia foundation.
The Court Got It
They saw all these interested parties, and realized that copyright holders for open source materials have the right to enforce how that license is used.
Take Aways
Free software that competes with commercial software can face real threats. Control of the market can be as desirable as cash money.
Free software licenses are just as enforceable as other software licenses
As much as we’d like to shut up and code, lawyers matter. Yes, since I’m a lawyer you should be suspicious of this. (nate says: holy shit that’s funny)
Molly Van Houweling (Professor, Berkeley Law):
Copyright is Too Easy
The old story is that copyright is too hard. But my new story is that copyright is too easy. These days, copyright arises immediately. You don’t have to pay a fee, or put up a notice, or do anything. So free culture results in free copyright. Because anyone that can do free culture can get an automatic free copyright. What’s bad aboput that? Well all those copyrights can be a hurdle to future generations, because they might have to worry about yours just like they have to worry about big companies.
Proliferation of Ownership
Proliferation of the culture of authorship has also led to this proliferation of ownership. People can move forward and do stuff because they have to ask too many people for permission. That can stop development in it’s tracks. There has long been creative collaboration. Before there was Wikipedia, there were encyclopedias that had lots of authors working together. The authors, or early re-mixers, also worried about copyright.
Check out those Early Authors
So these early authors lobbied for changes in copyright law. One of them was the work-for-hire doctrine. That’s design in part to ease the process of getting copyright by putting everything in the hands of one person. But I argue this is good. That goes against Lessig saying that lucas arts taking your ideas is like digital share cropping.
All this copyright can be good? Really?
But the proliferation of this copyright can be a good thing. For example, if you want to do a star wars remix of any of their source media, you can actually know that you have one person to go to. You don’t have to go find all the individual owners of those ideas.
I’m out of time
The problem is that if there are so many owners, and we want to do something that’s licensed under both the GPL and a Creative Commons license, that can be difficult, because we have to go back to all the individual people to ask if you can change the license.
Solutions
· Really good identity information. Keeping good track of authors, good identity systems like professor lessig mentioned.
· Have things in the public domain. You don’t have to ask permission. We can get things in the PD in 2 ways:
- Creative Commons Zero CC0 is an example.
- The second is to reform copyright law.
Having too many people owning a license makes it impossible to actually get the license. This is the thing I really worried about.
Derek Slater (Google Policy):
My Picture from Google on Where the Policy Winds are Blowing
There is reason to be optimistic. You guys are winning. Copyright is changing in good ways. AT google, we’re doing a lot of balancing fair use with copyright holders on YouTube, and other places. Make sure that people get paid for their work. I think there’s been some
- Selling without DRM
- Video identification. Copyright holders can identify their work and either
- have it removed
- have it monetized. 90% of people that have had this choice
But There has also been some Troubling Signs
Internationally, there has been some heightened restrictions
- Anti-counterfeiting trade agreement being negotiated in secret. Google can’t see it (gasp) let alone the general public. Nobody knows about this
- In Europe, starting with France, ISPs and the government met to get a three strikes and your off the internet. Also, the ISPs are considering filtering techniques at the network levels to protect against copyrighted material. That’s dangerous. DANGEROUS.
- Locally, the push has happened on college campuses to do something.
So what can you do?
Helping to educate school administrators about fair use, why filtering is bad.
Get active with EFF, creative commons, free culture, grass roots efforts, and people in the hall here
Get your voice heard
Jason Schultz (Samuelson Clinic, EFF):
Ask Not what free culture can do for you, ask what you can do for free culture
A lot of people who were getting sued were artists who had put something out on a record label. But it’s not exactly you guys. But we’ve seen a change now to where some of these cases are people like you getting sued..
Diebold Evil
There’s Diebold where you have people who have posted those emails about their voting machines on the internet. Then Diebold is sending out nasty letters to those people to take the emails down under DCMA (digital copyright millennium act).
Nate says: That’s a case where there’s a clear public good being served by those letters being up. Learning that those voting machines.
Interesting Cases
Michael Cric, Ury Gellar, and these ones in detail:
· Rick Silver: claims to have choreographed the electric slide and was taking down videos from YouTube because he didn’t like the choreography.
· Stephanie Lens: 29 second video of her 18 month old baby dancing to Prince “let’s go crazy” and puts it on you tube. Universal Music sent a copyright notice telling her to take it down. EFF sued saying it was unfair and won!
That was a landmark decision. Steffany Lens didn’t start out being an activist on this, but we’re seeing a shift in the way that good law can be fought for. I’m not saying you should put yourself in the cross hairs. But you can take a stand. At EFF, the Stanford Fair Use people take on these cases. Before you put up the video you can talk to us. And if you get a “take down” notice then maybe we can help.
Have lots of babies
You can be an activist by putting out the kind of material that has a good message. You don’t have be on the defensive. If your content has a good message like a video for your parents of your child, judges can understand that. Think of ourselves as people that can get involved in the fight. (nate: hell yeah).
Question: What would you like to see happen with copyright?
Molly
I’d like to switch back to an opt-in system for copyright. It would mean copyright would only be attached when people cared enough to attach it.
Jason
A lot of people have heard about this woman who lost the case for $200,000 and now the judge is allowing her a new trial. But all that money came from this notion of statutory damages. I would change that. Most areas of laws don’t have those kind of punishments. I’d like it to not be so draconian.
Brian
Right now, we need more than one kind of copyright. Like biotech industry loves patent system, but the software industry isn’t that stoked.
Derek
Those are most of the good answers. I’m now speechless. My hope is simply that the law doesn’t get worse and we can work on other new private schemes. Warren griffen. Users paid a fee to their ISP and they can share files how ever they want.
Nate says: There were lots of other questions but I ran out of typing steam
Client Project Pages are Moved
Your project files and videos have been moved over to http://bpluv.com now, and should you have any problems whatsoever accessing those files please drop us a line or call 415.282.7839.
Cheddar UX
Call us crazy, but around BP we think that the future of money is a big deal.
Some of us are excited to be heading to BarCampBank San Francisco next weekend. The point of this unconference is to dig into some of the newest, craziest ideas in finance technology, to “foster innovations and the creation of new business models in the world of banking and finance.”
If you’re interested in influencing how technology is changing people’s lives, you could do a lot worse than working with the applications that pay bills and buy dinner. Us Californians often take loans, stable currencies and banks for granted, but the financial sector is in its infancy for a lot of the world — and its future is far from written.
One of the most exciting concepts in this area is the development of peer-to-peer lending, like Kiva and Microplace. Plenty of talk about this and microloans is sure to be had at the conference.
But, like always, things get really crazy when you start thinking about doing it with your cellphone. Nokia UX researcher Jan Chipchase writes great stuff about the future of mobile banking, which has amazing potential for changing the lives of the “unbanked,” the millions of people who have no banking infrastructure at all. On his blog, Future Perfect, Chipchase wrote this week:
Imagine a world without access to banks and the services they provide – baseline services such as credit, money transfers, savings. For many of the world’s poor this is the everyday reality and it’s a space where in part due to the spread of mobile telephony there are disruptions and innovations.
In many parts of the developing world, mobile phones are the web, so being able to pay cab fare with your phone is not a iPhone fantasy — soon it might be the most secure and stable way to exchange currency for large parts of the world.
Here’s to some exciting innovation at BarCampBank on Saturday … maybe we’ll see you there.
(Photo by xiaming on flickr)
Remote Tasting from London
We decided to try beaming in our favorite London-based B|P employee, Captain Ethnio (AKA Mike Towber) at our holiday lunch this year. It was awesome, and even the waitress got a kick out of talking with mike. Turns out restaurant people only look at you funny for a minute when you ask to use their booster seat for your laptop.
Whutup Italy
We’ll be presenting our crazy “simulated native environment for video games” methodology at the CHI 2008 conference in Florence, Italy. We’re excited to finally have a paper accepted at CHI, even though the cool kids don’t go anymore we are still excited. More video game projects this year will be coming, along with the first remote game experience study, everrrrr.
B|P Parties All the Time
Actually, we only party once a year. Usually to celebrate our company anniversary, of which there have now been SIX. So you are formally invited to come celebrate six years of B|P and two years of ethnio this February 21st at our SOMA office. And also come celebrate our five year anniversary since we got really busy last year and spaced out on throwing that party. We know, we know. You can see photos of our space and some previous parties if you’re into that kind of thing, or just RSVP to the official invite below.
Get into My Car
Recently, in addition to our always-cool remote web research, we’ve been getting off the web and into peoples’ cars. In November we had a great time riding along with drivers in different parts of California and observing their use of in-car technology. The goal is to help a car manufacturer design cockpit interfaces around the needs of real people driving. And we broadcast the whole thing to our clients live from the cars using EV-DO! Also, we’ve been getting outta people’s dreams. (Oh c’mon you love that song.)
The New Ethnio. It’s Free.
Our new live recruiting web app, Ethnio recruits real people for all kinds of research – not just remote usability testing. As we get down with research that is more about people’s lives and less about usability, we want you to be able to make the same transition. So use ethnio for free and do better research! Also, plain old remote usability is soooo 2007. You can now recruit participants for in-person focus groups, ethnography, field research, or good old usability testing (if you have to). Sort and filter potential participants in real-time, keep track of who you’ve contacted, and edit any part of the recruiting screener on the fly. Check out the felt stop-motion movie, which breaks it on down:
Apple is going to release an ultra-portable tomorrow at MacWorld without a doubt, and I think it will be a Mac Shuffle that lets you do random computing functions every time you press the space bar. Like email all your friends or create a photo album. You can just leave it on random and not even have to worry about what computing function will be next. Genius.
We wanted a way to include our B|P homie Mike in our holiday lunch, but he works from London now, and flying him out just for lunch seemed a tad much. So instead, we decided to bring him with us remotely. All we needed was one laptop with a big-ass battery, one EVDO revA card, two skype accounts w/ the new MPEG4 video codec, one booster to place at his chair so the laptop would be at table level, and one friendly waitress at the Slow Club, in San Francisco.
Mike and his wife Natalie ate Indian food at the same time we ate our lunch, and we could barely hear what he said during lunch but it was overall awesome. Seriously. Full set of photos on flickr
Users Suck
I’m not sure if Todd Wilken’s blog post on Why usability is a path to failure at the adaptive path blog was just venting, or maybe even going for the “99% Something Inflammatory” blog topic methodology, but I took Todd to mean what he said, and I kind of dug it. Here’s why. For years I’ve been noticing that products with a lot of soul or strong vision don’t seem to need usability at all. Big Steve’s stuff of course, and even MySpace before it became dead to me and I deleted my account, seemed to rise above the need for any usability in the traditional sense. But products without a lot of soul, or a vision that’s naturally diluted by large numbers of stakeholders, seem to need usability hella bad. So in honor of products and services that are lucky enough to fall into the first camp, I’ve made this t shirt for Todd that you can order from Zazzle and the rest of us to wear to our next design research meeting for a product. For some unkown reason, the inspiration for this t shirt came from Jeff Veen’s awesome bet combined with that recent Entourage episode.