Here's the thing - Bolt | Peters was acquired by Facebook. This site will live on.

And Now, Computers… for WOMEN!

Posted on May 12th, 2009 by Cyd Harrell
876 comments

Hear that? It’s the sound of the glass ceiling shattering into a million pieces—because now, for the first time in HERhisstory, Dell has made their computers accessible not only to men, but to female people!

picture-1

Dell has launched a new site for female laptop buyers, Della, which shows you how to use your computer to “track your food intake”, “find recipes online”, and “watch yoga videos”. (Note how the computers match their owners’ clothes: because we all need a $1200 accessory. Also note “cherrydoll”‘s authentically mispunctuated comment: because syntax is for boys!)

p51234671

Above is a picture of me, yes, a woman, with the last Dell I will ever own.  It’s my current laptop, and I chose it because I needed a computer powerful enough to run screensharing tools and high-res video; I needed mobile broadband to stay in touch with my clients and employees, and not just my kid (heresy!); I needed my screen to look great when I go to meetings with clients.

That is to say, I needed it for work.

Dell, let’s make it official: you can bite me and the millions of other women who take themselves and their technology seriously.  This makes me sad, because I used to like Dell.

Here’s what I’m guessing happened:  you did the wrong kind of research.  You relied on surveys that genericized women’s desires as consumers.  You asked lifestyle questions instead of focusing on people’s real-life behaviors.  You knew that some women find technology intimidating (newsflash: so do some men), so you set out to transform the laptop into a lifestyle product.  You handed that brief to your designers, and then—assuming you tested this on any actual users at all—you asked them if they “liked” it or if it made them feel comfortable.

Well, guess what?  You missed the entire point.  Just making your site easier to understand and navigate would benefit all your users, male and female, and wouldn’t be that hard to do.  But by making it a gender issue, you gave yourselves permission to avoid the challenges of explaining new technology in plain English, and you just stuck on a fluffy front end to mollify dumb girls.  I haven’t been so disgusted with a tech company in a long, long time. It seems lots of other people are talking about it and they aren’t too happy.

-Cyd

[top pic via Della; link via Engadget]

Tags: , , ,

876 Responses to “And Now, Computers… for WOMEN!”

  1. visit
    Dec 21, 2016

    Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!


  2. Read This
    Dec 21, 2016

    magnificent submit, very informative. I wonder why the opposite specialists of this sector do not understand this. You must proceed your writing. I’m confident, you have a great readers’ base already!


  3. Website
    Dec 21, 2016

    Thank you for all your work on this site. Gloria enjoys carrying out investigation and it’s really easy to understand why. All of us hear all about the lively mode you convey vital things through this website and cause response from others about this point then our own child is without a doubt learning a lot. Enjoy the remaining portion of the new year. You’re the one carrying out a powerful job.


  4. Homepage
    Dec 21, 2016

    I have to get across my admiration for your generosity supporting persons who really want assistance with the area. Your very own dedication to getting the message all over has been extraordinarily functional and has in every case enabled ladies like me to reach their endeavors. Your new helpful publication signifies a great deal to me and far more to my colleagues. With thanks; from each one of us.


  5. Learn More
    Dec 21, 2016

    Wow! This can be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Great. I’m also an expert in this topic so I can understand your hard work.


  6. Get More Info
    Dec 21, 2016

    Thanks for another informative blog. The place else could I get that kind of information written in such a perfect means? I’ve a project that I’m simply now working on, and I’ve been on the glance out for such info.


  7. Learn More Here
    Dec 21, 2016

    Wonderful paintings! This is the kind of info that are meant to be shared around the web. Shame on the search engines for no longer positioning this submit upper! Come on over and discuss with my website . Thank you =)


  8. visit
    Dec 22, 2016

    hello!,I like your writing very much! percentage we be in contact extra about your post on AOL? I require a specialist on this area to solve my problem. Maybe that’s you! Having a look forward to peer you.


  9. Homepage
    Dec 22, 2016

    Hi, Neat post. There is an issue with your website in web explorer, would test this¡K IE still is the market chief and a huge element of folks will pass over your great writing due to this problem.


  10. get more info
    Dec 22, 2016

    Wonderful site. Lots of useful info here. I’m sending it to several pals ans additionally sharing in delicious. And obviously, thanks to your sweat!


  11. Visit Website
    Dec 22, 2016

    Wow, marvelous weblog layout! How lengthy have you been blogging for? you made blogging glance easy. The overall look of your website is fantastic, as well as the content!


  12. Going Here
    Dec 22, 2016

    whoah this weblog is excellent i like reading your posts. Keep up the great paintings! You know, a lot of people are looking around for this information, you can aid them greatly.


  13. Get More Info
    Dec 22, 2016

    I have read some just right stuff here. Certainly value bookmarking for revisiting. I surprise how much attempt you place to make this type of excellent informative website.


  14. visit
    Dec 22, 2016

    My husband and i felt now lucky that Raymond could round up his research out of the ideas he came across using your web site. It’s not at all simplistic just to choose to be giving freely strategies people today may have been making money from. And we also figure out we’ve got you to be grateful to for that. All of the explanations you made, the easy web site menu, the relationships you help instill – it’s most sensational, and it’s really letting our son in addition to us believe that that situation is pleasurable, and that’s extremely important. Thanks for everything!


  15. Read This
    Dec 22, 2016

    Fantastic goods from you, man. I’ve understand your stuff previous to and you are just extremely fantastic. I really like what you have acquired here, really like what you are stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can’t wait to read far more from you. This is really a tremendous site.


  16. Find Out More
    Dec 22, 2016

    I simply wanted to say thanks again. I’m not certain the things I would’ve carried out in the absence of these points provided by you regarding such field. It was before a real daunting difficulty in my view, nevertheless considering the very skilled style you treated the issue took me to jump with fulfillment. Extremely grateful for the advice and then expect you comprehend what a great job that you’re putting in training the rest all through your site. Most likely you’ve never met all of us.


  17. Thank you for any other wonderful post. The place else may anybody get that type of information in such an ideal way of writing? I’ve a presentation next week, and I am at the look for such info.


  18. Click Here
    Dec 22, 2016

    It¡¦s really a great and helpful piece of information. I¡¦m satisfied that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.


  19. Buy the most awarded Gourmet Kona Brands! Direct from Kona buys on strong farm fresh ground Gourmet Coffee or Gourmet Kona Coffee Beans.


  20. describes it
    Dec 22, 2016

    What blogging website had the least invasive ads for free-account users?


  21. loans to car
    Dec 22, 2016

    Good web site! I really love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I have subscribed to your feed which must do the trick! Have a nice day!


  22. Discover More Here
    Dec 22, 2016

    My husband and i felt now lucky that Raymond could round up his research out of the ideas he came across using your web site. It’s not at all simplistic just to choose to be giving freely strategies people today may have been making money from. And we also figure out we’ve got you to be grateful to for that. All of the explanations you made, the easy web site menu, the relationships you help instill – it’s most sensational, and it’s really letting our son in addition to us believe that that situation is pleasurable, and that’s extremely important. Thanks for everything!


  23. Home Page
    Dec 22, 2016

    My brother suggested I might like this website. He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!


  24. Read More Here
    Dec 22, 2016

    I think other site proprietors should take this website as an model, very clean and great user genial style and design, let alone the content. You’re an expert in this topic!


  25. view source
    Dec 22, 2016

    Undeniably believe that which you said. Your favorite justification appeared to be on the net the easiest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks


  26. website
    Dec 22, 2016

    This is really interesting, You’re a very skilled blogger. I have joined your feed and look forward to seeking more of your great post. Also, I’ve shared your site in my social networks!