Recently, in addition to our always-cool remote web research, we’ve been getting off the web and into peoples’ cars. In November we had a great time riding along with drivers in different parts of California and observing their use of in-car technology. The goal is to help a car manufacturer design cockpit interfaces around the needs of real people driving. And we broadcast the whole thing to our clients live from the cars using EV-DO! Also, we’ve been getting outta people’s dreams. (Oh c’mon you love that song.)
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