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blog Conferencery Events

Help Us Make URF10 Perfect

We’re putting the final touches on User Research Friday 2010, which is coming up on November 19th (and the 18th for workshops). As part of making sure the day is filled with learning and joy, we’d love your help with two questions about some of our content:

1. What would you like to hear about from Darrell Benatar, the CEO of usertesting.com?

He’s agreed to come talk if there’s something of clear value he can share with a group of usability professionals. Want him to come? Send a great question or two you’d like to hear him answer. Keep in mind, he’s created a successful product that offers self-moderated research, but it’s not like he’s a practitioner who created that whole category. If you’re not familiar with the tool, here’s a detailed review.

2. Is it possible to discuss eye tracking without a war?

There seems to be two entrenched sides to eye tracking – those who think it’s a waste of money and time, and those who think it’s valuable. Since we have all been to panels that wasted our very life essence, we’d like to make sure our eye tracking panel is valuable for you. What questions or topics would you like to hear about on eye tracking from Jared Spool, Nick Finck, Leslie Cachon, and Brian Krausz?

Leave your questions as comments, or if you’d prefer to remain anonymous, email them to Nate and he will guard your identity. For reals.

Categories
blog Conferencery Presentations and talks

Marty Neumeier’s Awesome “Designful Company” Talk at MX09

Marty Neumeier gave a pretty awesome talk today at Adaptive Path’s MX Conference based on his book, The Designful Company. His intro was engaging right off the bat, so like any talk I think is about to be inspiring, I started taking lots of notes. This is them, and please offer corrections or feedback if I’ve screwed something up.

Why Did I Write This Book?

Not to get great reviews. Because right off the bat I got some pretty harsh reviews. Within the first day, people on Amazon had called it “atrocious” and lots of other things that were less than flattering. But that’s okay because I wrote this book because designers need to be at the business table.

When Innovation was Born in Corporate America

On the same day three (four?) years ago, the Wall Street Journal had two headlines “US Economy loses steam” and “Apple profits increase sixfold.” Wow, that’s quite a different pair of headlines. Marty says that was the day design innovation was born in corporate America. When the journalists asked steve jobs how the hell he could keep that breakneck pace up, he said “we intend to keep innovating.” Awesome quite.

Who is a designer?

A designer is anyone who devises ways to change existing situations into preferred ones.

The dragon gap

The space between vision and reality.  Between what is and what could be. That gap is where the dragons are.  Standard case study thinking does not promote innovation because it’s all about avoiding risk. The designing mindset is different. You get more bang with design. Until the late 90’s office chairs all looked the same until herman miller came along with the aeron chair. At one point it made 30% of all their profits, even though they sell these crazy cubicle systems.

Wicked problem survey

Neutron and Stanford surveyed 1500 CEO’s on their top wicked problems. #1 was balancing long term success with short-term demands. Even though business has been design-blind, the public has not. Famous business person asked the architect of the Eiffel tower “it’s nice but where’s the money in it?” and a true designer would have said “it’s an inspiring symbol of French progress, and nobody will ever forget their trip to paris.” (Nate says: There was something i missed here about “Generate wide-spread wealth”)

How Do We Accomplish All This?

How can we build products or services that out-last the CEO? How do you embed design thinking?  How can we transform our business into a culture of non-stop innovation?

Answers

1.    Start with a bold vision. “Who wants a dream that’s near-fetched?” Howard Shultz
2.    Choose your co-conspirators. Align yourself with people who are screaming for change now
3.    Design the way forward (back of the napkin book)
4.    Empower your company

How do you avoid bold dumb vision? (brandon’s question)

Ford had the bold vision of a ford pinto. They made the mistake of deciding their design vision instead of designing it. That’s what happened with the aeron chair. They wanted to make the best chair ever, and they threw out the style guide of all previous office chairs to do that. They made a prototype and tried it with potential customers, and they said “it’s sort of comfortable but it’s kind of weird. I don’t know if I would buy it.” Then they worked really hard on the comfort part of it, and then eventually people said “it’s really very weird but it’s super comfortable.” Then it takes off because it is different. I worry about innovation that aren’t different enough, and the pinto was maybe too different. Clairol “touch of yogurt” shampoo was going too far. You learn to spot a real innovation by it’s combination of being weird and good. That’s where the real art comes in, doesn’t it? Knowing the difference. You protect against horrible innovation by prototyping. Test this out little by little. Either in the market or wherever. Stage-gate innovation is what we call it. Ventures do that by giving a little money, then a little more money. Businesses want to get into the market immediately, and they are impatient. So they take very small risks. That’s just me-too-ism. Anyone who can help prototype. Herman miller said “we’ve gone this far, let’s go one step further and keep trying it in the market place.

How do you convince a CEO that they are a designer?

Aesthetics of management. Changethis.com. Comparing various art forms to the way management runs business. Contrast, rythym, and things like that you use in art, you can also use in business.

It’s all about “Creating possible futures” that you then sell up.

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blog Conferencery News

Stop… Panel Time. SXSW ’09.

Thanks to your votes, our panel was picked! Nate‘s on it, so go to SXSW this year and heckle him. There should be quite a lively debate with Mark Trammell from Digg, Andy Budd from Clearleft, Juliette Melton from Lumos Labs, and Carla Borsoi from Ask.com.

Check out the panels »

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blog Conferencery Live Recruiting Moderator Strategies Presentations and talks Remote Research

User Research Friday, Nov. 7th at Mighty!!!

USER RESEARCH FRIDAY is upon us!

MORE INFO!

REGISTER NOW!

The Lineup

Indi Young – Author, “Mental Models: Aligning User Strategy with Business”

Talk: “How Mental Models Helped Teams Do What They Dreamed”

Steve Portigal – Portigal Consulting

Talk: “Research and Design: Ships in the Night?”

Dan Saffer – Author, “Designing the User Experience”

Talk: “How to Lie with Design Research”

Aviva Rosenstein, PhD

Director of User Experience Analysis, Ask.com

Talk: “Fake Ethnography vs. Real Ethnography”

Dr. Kris Mihalic

Sr Research Manager, Yahoo! Mobile

Talk: “What Mobile Research Accomplishes in 15 Minutes”

Nate Bolt – El Presidente, Bolt | Peters

Intro and what-not

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blog Conferencery

Technology & the Future of Copyright

Introduction

These are my notes from the Free Culture Conference 2008. This is the panel on Technology & The Future of Copyright. The introduction lady said” People have said to me that we couldn’t have picked a better selection of speakers for this topic.” Okay, sweet.

Brian Carver (Professor, Berkeley iSchool)

The Story of Bob

I’m assistant professor at CAL and a lawyer.

Jacobsen V. Katzen

This is the first time a US supreme court has enforced that an open source license is enforceable. You may cheer.

It turns out the model trains are really complicated. JMRI model interface is in competition with KAM industries that’s a proprietary interface for controlling model trains. Traditionally, it’s been unlikely that patent holders would sue individual developers of FOSS projects. Bob Jacobsen is a regular guy, but he got nasty letters demanding $200,000 or more in damages.

But wait. It turned out that Katzer had incorporated some of his JMRI.

Bob Sued

He sued for copyright infringement

Who Cares?

If bob can bring a copyright infringement suit, he can get injunction, statutory damages, and some other things

Bob Loses in District Court

He files an appeal. An amazing number of people got together to help. CC, Linux Foundation, Open Souce Foundation, Software Freedom Law Center, The PERL Foundation, and Wikimedia foundation.

The Court Got It

They saw all these interested parties, and realized that copyright holders for open source materials have the right to enforce how that license is used.

Take Aways

Free software that competes with commercial software can face real threats. Control of the market can be as desirable as cash money.

Free software licenses are just as enforceable as other software licenses

As much as we’d like to shut up and code, lawyers matter. Yes, since I’m a lawyer you should be suspicious of this. (nate says: holy shit that’s funny)

Molly Van Houweling (Professor, Berkeley Law):

Copyright is Too Easy

The old story is that copyright is too hard. But my new story is that copyright is too easy. These days, copyright arises immediately. You don’t have to pay a fee, or put up a notice, or do anything. So free culture results in free copyright. Because anyone that can do free culture can get an automatic free copyright. What’s bad aboput that? Well all those copyrights can be a hurdle to future generations, because they might have to worry about yours just like they have to worry about big companies.

Proliferation of Ownership

Proliferation of the culture of authorship has also led to this proliferation of ownership. People can move forward and do stuff because they have to ask too many people for permission. That can stop development in it’s tracks. There has long been creative collaboration. Before there was Wikipedia, there were encyclopedias that had lots of authors working together. The authors, or early re-mixers, also worried about copyright.

Check out those Early Authors

So these early authors lobbied for changes in copyright law. One of them was the work-for-hire doctrine. That’s design in part to ease the process of getting copyright by putting everything in the hands of one person. But I argue this is good. That goes against Lessig saying that lucas arts taking your ideas is like digital share cropping.

All this copyright can be good? Really?

But the proliferation of this copyright can be a good thing. For example, if you want to do a star wars remix of any of their source media, you can actually know that you have one person to go to. You don’t have to go find all the individual owners of those ideas.

I’m out of time

The problem is that if there are so many owners, and we want to do something that’s licensed under both the GPL and a Creative Commons license, that can be difficult, because we have to go back to all the individual people to ask if you can change the license.

Solutions

· Really good identity information. Keeping good track of authors, good identity systems like professor lessig mentioned.

· Have things in the public domain. You don’t have to ask permission. We can get things in the PD in 2 ways:

  1. Creative Commons Zero CC0 is an example.
  2. The second is to reform copyright law.

Having too many people owning a license makes it impossible to actually get the license. This is the thing I really worried about.

Derek Slater (Google Policy):

My Picture from Google on Where the Policy Winds are Blowing

There is reason to be optimistic. You guys are winning. Copyright is changing in good ways. AT google, we’re doing a lot of balancing fair use with copyright holders on YouTube, and other places. Make sure that people get paid for their work. I think there’s been some

  1. Selling without DRM
  2. Video identification. Copyright holders can identify their work and either
    1. have it removed
    2. have it monetized. 90% of people that have had this choice

But There has also been some Troubling Signs

Internationally, there has been some heightened restrictions

  1. Anti-counterfeiting trade agreement being negotiated in secret. Google can’t see it (gasp) let alone the general public. Nobody knows about this
  2. In Europe, starting with France, ISPs and the government met to get a three strikes and your off the internet. Also, the ISPs are considering filtering techniques at the network levels to protect against copyrighted material. That’s dangerous. DANGEROUS.
  3. Locally, the push has happened on college campuses to do something.

So what can you do?

Helping to educate school administrators about fair use, why filtering is bad.

Get active with EFF, creative commons, free culture, grass roots efforts, and people in the hall here

Get your voice heard

Jason Schultz (Samuelson Clinic, EFF):

Ask Not what free culture can do for you, ask what you can do for free culture

A lot of people who were getting sued were artists who had put something out on a record label. But it’s not exactly you guys. But we’ve seen a change now to where some of these cases are people like you getting sued..

Diebold Evil

There’s Diebold where you have people who have posted those emails about their voting machines on the internet. Then Diebold is sending out nasty letters to those people to take the emails down under DCMA (digital copyright millennium act).

Nate says: That’s a case where there’s a clear public good being served by those letters being up. Learning that those voting machines.

Interesting Cases

Michael Cric, Ury Gellar, and these ones in detail:

· Rick Silver: claims to have choreographed the electric slide and was taking down videos from YouTube because he didn’t like the choreography.

· Stephanie Lens: 29 second video of her 18 month old baby dancing to Prince “let’s go crazy” and puts it on you tube. Universal Music sent a copyright notice telling her to take it down. EFF sued saying it was unfair and won!

That was a landmark decision. Steffany Lens didn’t start out being an activist on this, but we’re seeing a shift in the way that good law can be fought for. I’m not saying you should put yourself in the cross hairs. But you can take a stand. At EFF, the Stanford Fair Use people take on these cases. Before you put up the video you can talk to us. And if you get a “take down” notice then maybe we can help.

Have lots of babies

You can be an activist by putting out the kind of material that has a good message. You don’t have be on the defensive. If your content has a good message like a video for your parents of your child, judges can understand that. Think of ourselves as people that can get involved in the fight. (nate: hell yeah).

Question: What would you like to see happen with copyright?

Molly

I’d like to switch back to an opt-in system for copyright. It would mean copyright would only be attached when people cared enough to attach it.

Jason

A lot of people have heard about this woman who lost the case for $200,000 and now the judge is allowing her a new trial. But all that money came from this notion of statutory damages. I would change that. Most areas of laws don’t have those kind of punishments. I’d like it to not be so draconian.

Brian

Right now, we need more than one kind of copyright. Like biotech industry loves patent system, but the software industry isn’t that stoked.

Derek

Those are most of the good answers. I’m now speechless. My hope is simply that the law doesn’t get worse and we can work on other new private schemes. Warren griffen. Users paid a fee to their ISP and they can share files how ever they want.

Nate says: There were lots of other questions but I ran out of typing steam

Categories
blog Conferencery HCI

Bill Buxton’s Bad Ass CHI 2008 Keynote on Being Human in a Digital Age

Planet CHI

Okay, this photo has nothing to do with Bill Buxton’s keynote, except for that it’s a photo planet I made at CHI this year in Florence. The closing plenary talk was the most inspiring talk I heard at CHI. I wasn’t planning on taking notes, but as soon as he said he’d thrown out the talk that he originally planned to give, i got out my laptop and started typing. If I’ve missed any key points, please let me know! Here goes:

Categories
blog Conferencery

Cheddar UX

Call us crazy, but around BP we think that the future of money is a big deal.

Some of us are excited to be heading to BarCampBank San Francisco next weekend. The point of this unconference is to dig into some of the newest, craziest ideas in finance technology, to “foster innovations and the creation of new business models in the world of banking and finance.”

If you’re interested in influencing how technology is changing people’s lives, you could do a lot worse than working with the applications that pay bills and buy dinner. Us Californians often take loans, stable currencies and banks for granted, but the financial sector is in its infancy for a lot of the world — and its future is far from written.

One of the most exciting concepts in this area is the development of peer-to-peer lending, like Kiva and Microplace. Plenty of talk about this and microloans is sure to be had at the conference.

But, like always, things get really crazy when you start thinking about doing it with your cellphone. Nokia UX researcher Jan Chipchase writes great stuff about the future of mobile banking, which has amazing potential for changing the lives of the “unbanked,” the millions of people who have no banking infrastructure at all. On his blog, Future Perfect, Chipchase wrote this week:

Imagine a world without access to banks and the services they provide – baseline services such as credit, money transfers, savings. For many of the world’s poor this is the everyday reality and it’s a space where in part due to the spread of mobile telephony there are disruptions and innovations.

In many parts of the developing world, mobile phones are the web, so being able to pay cab fare with your phone is not a iPhone fantasy — soon it might be the most secure and stable way to exchange currency for large parts of the world.

Here’s to some exciting innovation at BarCampBank on Saturday … maybe we’ll see you there.

(Photo by xiaming on flickr)

Categories
blog Conferencery

*EXCLUSIVE* Apple to debut Mac Shuffle at MacWorld

Apple is going to release an ultra-portable tomorrow at MacWorld without a doubt, and I think it will be a Mac Shuffle that lets you do random computing functions every time you press the space bar. Like email all your friends or create a photo album. You can just leave it on random and not even have to worry about what computing function will be next. Genius.

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blog Conferencery

UPA Remote Usability Sessions

Most folks we talked to at the UPA conference this year in Colorado had conducted remote moderated testing using some combination of web conferencing tools and Morae. There were a couple sessions on remote usability tools, and they focused primarily on web apps like WebEx, Breeze, GoToMeeting, etc. One speaker, Mike, did mention that tools like ethnio moving forward will be the way to go since they are made for usability profesionals, which is cool.

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blog Conferencery

UPA, Y’all

I’m in Austin, Texas attending the UPA (Usability Professionals Association) conference. Last night there was a “Birds of a Feather” group for folks interested in remote usability testing. The discussion was moderator by Aaron Marcus and about 30-40 people showed up. It was great to hear how excited and passionate this small group was about these fairly bleeding-edge methodologies, both qualitative and quantitative.

A recurring theme at UPA has been combining qualitative and quantitative methods for more effective analysis. Catriona Campbell from Foviance is giving a talk dedicated to the topic. We’ve seen a lot of interest from clients lately in running these kinds of studies. We’ve conducted a bunch of these combined studies recently and seen exciting results that have helped us understand users better than if we used one method in isolation.

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blog Conferencery

The Booth that Gives Back!

For the sake of humanity, let me bullet point the B|P booth methodology.

  • Find a local salvation army thrift store.
  • Buy a van-full of the (best/tackiest) furniture you can get your hands on.
  • (Optional) buy a slew of records from the 1970s (to play on the turntable you brought).
  • Create your virtual living room.
  • Donate all of your bounty back to salvation army at the end of the conference (except that amazing red clock – that’s a keeper).



After walking the CHI2007 circuit that called for heavy duty shmoozin & recruitin, it took visitors a second to figure out what to make of the remote usability living room. We co-hosted with our pal Steve August from Revelation.

Since we love talking to users in their most natural, laid back state, we thought it only fitting to provide a retro lounge for our CHI friends, where they could take a break from thinking too hard. People got into it — takin a load off in a recliner, listenin to pat benatar on vinyl, and smokin candy cigarettes.

Which bring us to the second most popular question we heard: where in the world did you get those candy cigs? Nothing but retro candy at groovycandies.com.

See more photos of our CHI 2007 booth here.