Dolby – Bolt

B\|P creates personas for Dolby using progressive research techniques.
	Problem: Big Market Dolby asked Bolt \| Peters to create realistic personas that could serve as a foundation for future projects. They wanted to understand the behavior of their consumer and see a visualization of their entire market.
	Progressive Personas: Behavior is King Bolt \| Peters took a progressive approach to persona development – they ignored user circumstance and demographics, instead focusing entirely on user behavior. Twenty interviews and much quantitative and qualitative analysis led B \| P to identify 6 unique personas, each with a distinct preference in consumer electronics. What was unique to these personas was that each persona represented a multitude of demographics that shared similar entertainment behaviors in shopping and information sharing and gathering.
	Results: Dolby Better Understands Their Customers. Each persona painted a realistic picture of what a typical Dolby consumer might be looking for in their entertainment systems, allowing Dolby to more effectively strategize to meet their customers’ needs.

B\|P creates personas for Dolby using progressive research techniques.
	Problem: Big Market Dolby asked Bolt \| Peters to create realistic personas that could serve as a foundation for future projects. They wanted to understand the behavior of their consumer and see a visualization of their entire market.
	Progressive Personas: Behavior is King Bolt \| Peters took a progressive approach to persona development – they ignored user circumstance and demographics, instead focusing entirely on user behavior. Twenty interviews and much quantitative and qualitative analysis led B \| P to identify 6 unique personas, each with a distinct preference in consumer electronics. What was unique to these personas was that each persona represented a multitude of demographics that shared similar entertainment behaviors in shopping and information sharing and gathering.
	Results: Dolby Better Understands Their Customers. Each persona painted a realistic picture of what a typical Dolby consumer might be looking for in their entertainment systems, allowing Dolby to more effectively strategize to meet their customers’ needs.

B|P creates personas for Dolby using progressive research techniques.