Just this week, we’ll be presenting the same usability finding that has come out of three separate studies. We’ve been calling the finding “Product Detail is King.”
It may sound obvious, but when users are looking at products online — whether it’s software, healthcare, or crockpots – detailed information about the products is of utmost importance. And a user’s success in finding that fine level of detail can truly make or break whether they have a positive experience on the site.