Ethnio gets shouted out

Stop Bullshit Research in Five Easy Steps

Anyone in the UX field who’s worked for a few companies will recognize a type of moderated research that gives off a reek of inauthenticity. Tell me if this sounds familiar: one moderator and six users sit around a table in a converted meeting room. The moderator tells the users, each of whom have been [...]

When Live Really Means Live

A couple weeks ago, we were doing research onsite at a client’s office. We had an audience of about 10 and we were live recruiting. It was a high traffic site and we were catching most users within 5 minutes. The interviews were good, but since the focus was on form filling and error message [...]

Peering into the Users’ Technological Ecosystem

Of course by now everyone knows what we mean by “Live Recruits” – they’re usability recruits that we snag when they’re in the midst of visiting the website we’re testing. It’s most often done through mini-surveys on a DHTML overlay (not a popup!). If someone fills out our survey and they’re a match for our [...]