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	<title>Bolt &#124; Peters &#187; ford</title>
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	<description>User experience, usability, &#38; design.</description>
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		<title>Ford’s UX Research</title>
		<link>http://boltpeters.com/blog/fords-ux-research/</link>
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		<pubDate>Thu, 07 Jan 2010 20:05:29 +0000</pubDate>
		<dc:creator>Nate Bolt</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Research innovation]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[ces]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[fusion]]></category>
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		<category><![CDATA[in-car ethnography]]></category>
		<category><![CDATA[in-car technology]]></category>

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		<description><![CDATA[The new 2010 Ford Fusion, presented today at CES, has a heavy focus on in-car technology—SmartGauge fuel consumption meters, in-car wifi and touchscreen apps, voice-activated Sync technology, and iPod controls all introduce a huge amount of user interaction. As twitterer @zsazsa says: &#8220;What impresses me most about Ford keynote isn&#8217;t their tech, but the huge [...]]]></description>
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