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Tag Archive | "bad research"

And Now, Computers… for WOMEN!

May 12, 2009 327 comments

Hear that? It’s the sound of the glass ceiling shattering into a million pieces—because now, for the first time in HERhisstory, Dell has made their computers accessible not only to men, but to female people! Dell has launched a new site for female laptop buyers, Della, which shows you how to use your computer to […]

Stop Bullshit Research in Five Easy Steps

May 22, 2008 1,701 comments

Anyone in the UX field who’s worked for a few companies will recognize a type of moderated research that gives off a reek of inauthenticity. Tell me if this sounds familiar: one moderator and six users sit around a table in a converted meeting room. The moderator tells the users, each of whom have been […]