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Tag Archive | "bad research"

And Now, Computers… for WOMEN!

May 12, 2009 16 comments

Hear that? It’s the sound of the glass ceiling shattering into a million pieces—because now, for the first time in HERhisstory, Dell has made their computers accessible not only to men, but to female people!

Stop Bullshit Research in Five Easy Steps

May 22, 2008 2 comments

Anyone in the UX field who’s worked for a few companies will recognize a type of moderated research that gives off a reek of inauthenticity. Tell me if this sounds familiar: one moderator and six users sit around a table in a converted meeting room. The moderator tells the users, each of whom have been […]