I’m not sure if Todd Wilken’s blog post on Why usability is a path to failure at the adaptive path blog was just venting, or maybe even going for the “99% Something Inflammatory” blog topic methodology, but I took Todd to mean what he said, and I kind of dug it. Here’s why. For years I’ve been noticing that products with a lot of soul or strong vision don’t seem to need usability at all. Big Steve’s stuff of course, and even MySpace before it became dead to me and I deleted my account, seemed to rise above the need for any usability in the traditional sense. But products without a lot of soul, or a vision that’s naturally diluted by large numbers of stakeholders, seem to need usability hella bad. So in honor of products and services that are lucky enough to fall into the first camp, I’ve made this t shirt for Todd that you can order from Zazzle and the rest of us to wear to our next design research meeting for a product. For some unkown reason, the inspiration for this t shirt came from Jeff Veen’s awesome bet combined with that recent Entourage episode.