A few weeks ago, for a study of digital readers in university settings, our client had neither a highly trafficked website nor a large recruiting budget. No problem, we said, we can use Ethnio via Twitter. Normally this method is a great supplement to placing Ethnio code on a website, but for a student audience we were confident we could recruit the whole sample that way. It actually worked. We picked people out of the middle of the internet based on words they used in their conversations or profiles on Twitter. Here’s how it went and what we learned:
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It’s becoming increasingly common to want to talk to users of technologies in other countries other than your own. Often times, this means communicating with people who are not native speakers of your language. This can be a very challenging aspect to a project, especially when it comes to recruiting, and it is something that we at Bolt | Peters have had to deal with a number of times. During a recent study of Japanese early adopters, we noticed a very interesting thing - When we tried recruiting Japanese participants over the phone, voicemails in english yielded a 0% response rate. Upon having a Japanese speaker leave the exact same message to the same potential recruits, we received a 50% response rate. The interviews were still in English.
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The guys over at ZDNet who cover all things Mac-related have written up a quick summary of our recent comparison of mobile interaction with the Square payment system between the iPad and iPhone. Cool to see this article get so many comments and shout-outs. Both links below:
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[Guest author: Rolf Molich owns and manages DialogDesign, a small Danish usability consultancy that he founded in 1993. Rolf conceived and coordinated the Comparative Usability Evaluation studies CUE-1 through CUE-8 in which almost 100 professional usability teams tested or reviewed the same applications.]
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