New Ethnio Pricing
I’m extremely excited to be nearing completion of the first big redesign of Ethnio in over three years, and want to send out a big thank you to everyone who has been using and talking about Ethnio lately for making this possible.
Still Months Away.
As part of the redesign, we’re introducing brand new monthly pricing. I’ll be alerting current customers and users over the next couple weeks, and the new pricing won’t go live for months, but I wanted to pass on our thoughts about the change and provide some details for anyone that’s interested, especially since folks like Geckoboard are explaining their pricing in such a great way. So these are the big Ethnio pricing changes:
- Monthly pricing instead of per-recruit pricing
- A starting plan at $49/month that is $351 cheaper than our previous cheapest plan of $400 for 200 recruits.
- Unlimited recruits for most plans
- “By traffic” pricing similar to Typekit
- A new free plan that offers 200 recruits for non-profits, good causes, and any small web sites
- Current paid customers get two months free
That’s a lot.
matters jokes are stupid.
So the new pricing works based on the size of your web site, not really how much you use Ethnio. The idea is that if you have a small web site, Ethnio will be close to free, but if you have a huge web site with lots of traffic, your cost for keeping ethnio code live on your pages will simply be more. Not crazy expensive by any means, but between $49 and $299 per month. You can cancel any of the monthly plans at any time and maintain access to your account and all data. If cost is a huge concern, you can even remove the Ethnio code and only place it live when you need it, or wrap it in a high traffic code to reduce impact to our servers. But at most of our customers’ organizations, adding and removing code is a difficult task with IT, and so we believe there is value in being able to leave the ethnio code lying around until you have a research study, and being able to instantly flip the big on/off switch inside Ethnio. You’ll also be able to send exactly the right kind of people to other tools like surveys with the new version of Ethnio, so you can begin using it as a live intercept wrapper for all your research needs. This screen shot below isn’t final yet, but this is roughly the new pricing:
The pageviews listed above mean that if you have up to 10,000 pageviews on your site or any page, then Ethnio is free. This has nothing to do with views of ethnio screeners – it’s simply pageviews of pages that contain the Ethnio code. If you have up to 25,000 page views than you should get the “Little” plan. If you have more than 500k pageviews per month, we’ll put you in an Enterprise plan. If you’re not sure exactly how many page views a particular page or set of pages you’d like to recruit from receive, you can always place the ethnio code and we’ll tell you from inside ethnio. That’s pretty much it. Would love to hear any questions or feedback in the comments, via twitter, or via email at firstname.lastname@example.org.