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Genentech Hearts B|P

Posted on Feb 24th, 2007 by Nate Bolt
292 comments

We completed a rapid remote usability study for Genentech recently for their internal time-reporting tool, and got them up and running with Ethnio. Rather than run off at the mouth about how much we helped them, we’ll just pass along their words:

The B|P project was a total success. Their research for Genentech actually elevated the importance of usability to the executive level here. It’s now a focus for our entire I.T. organization. The old time-reporting system flooded our Service Desk with support calls the day it launched. The new application launch barely made a ripple. 

sarah murgel
manager, user experience & interface design, corporate information technologygenentech

The Amazing B|P Process

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