Here's the thing - Bolt | Peters was acquired by Facebook. This site will live on.

Ford’s UX Research

Posted on Jan 7th, 2010 by Nate Bolt
922 comments
123614714112-1

image by IDEO

The new 2010 Ford Fusion, presented today at CES, has a heavy focus on in-car technology—SmartGauge fuel consumption meters, in-car wifi and touchscreen apps, voice-activated Sync technology, and iPod controls all introduce a huge amount of user interaction. As twitterer @zsazsa says:

“What impresses me most about Ford keynote isn’t their tech, but the huge amount of user research they’ve done and acted on.”

Clearly this is a huge user research task, and IDEO was called in to do design and research. As the Movement Design Bureau comments, the research project sounds pretty far-ranging:

The Smartgauge team worked closely not only with designers and engineers within Ford, but with the most famous user-design/research guys of them all – IDEO, and conducted extensive, ethnographic research – not only with hybrid drivers, but with those who drove hummers, bicycles, and even professional athletes and their trainers.

We’ve done some in-car ethnography ourselves, and we think it’s a fascinating area for innovative research—the inside of a car is an environment with a totally unique set of design constraints and user needs, and it’s a place where (for better or worse) Americans spend hours every day. We’re curious what the professional athletes were doing in that study, but word up to Ford and IDEO for working to understand how people use technology in their cars.

Tags: , , , , , ,

922 Responses to “Ford’s UX Research”

  1. Orval
    Dec 21, 2016

    IPhone plays ? pa?t ?n strong halo sales, wit? t?ose from App Store ?p 100 percent and
    for thhe Mac rising 31 p?rcent.


  2. Recent scientific tests on rodents exhibited that melanotan 2
    includes a complicated signaling technique which highlights production of melanin on the skin alongside other side effects.


  3. Normally I do not read article on blogs, but I wish to say that this write-up very compelled
    me to take a look at and do it! Your writing taste has been surprised me.
    Thank you, very great post.


  4. More hints
    Dec 21, 2016

    Self-worth and net worth is easy to facilitate.


  5. sbobet
    Dec 21, 2016

    magnificent put up, very informative. I wonder why the
    opposite experts of this sector don’t realize this.
    You must continue your writing. I’m sure, you have a huge readers’ base already!


  6. f movie
    Dec 21, 2016

    It’s amazing to go to see this web site and reading the views of
    all colleagues on the topic of this article, while I am also keen of
    getting familiarity.


  7. During the affair, participants will acquire pieces
    of a shattered Shark of Liberty to be able to recreate it and gain.


  8. kahala beach
    Dec 21, 2016

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove me from that service? Cheers!


  9. Comprei Goji Life pelo website oficial e em apenas 7 dias produto chegou em minha casa em MG.

    Estou super ansiosa para começar a tomar!


  10. How do I change the background on my blogspot including sidebars?


  11. Anonymous
    Dec 21, 2016

    Hi thh?re would ?ou mind sharing whicfh blog platform you’re using?
    I’m plqnning to st?rt my own blog soon b?t I’m having a hard time deci?ing
    between BlogEngine/Word?res?/B2evolution and Drupal.
    The reason ? ask is because your design seems different then most bll?gs and I’m ?ooking fo? someth?ng
    unique. P.S ?orry for getting off-topic but I had
    to ?s?!


  12. Wonderful blog! Do you have any helpful hints for aspiring
    writers? I’m planning to start my own website soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that I’m completely confused ..
    Any ideas? Thank you!


  13. Howdy! I know this is somewhat off topic but I was wondering if you knew
    where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours
    and I’m having difficulty finding one? Thanks a lot!


  14. asknow.com
    Dec 21, 2016

    Well written article. It will be useful to anybody, including me.
    Continue the good work. I cannot wait to read
    more posts.


  15. Hi and thank you for the blog post i have been in search of
    this certain information on-line for sometime now therefore appreciate it.


  16. ????????????????
    Dec 21, 2016

    Hello! I could have sworn I’ve been to this blog before but after
    browsing through some of the posts I realized it’s new to me.
    Anyhow, I’m certainly delighted I stumbled upon it and I’ll
    be book-marking it and checking back often!


  17. Bertha
    Dec 21, 2016

    As a matter of fact, these advantages take place on all therapy levels: physical,
    psychological, and emotional.


  18. This is really interesting, you are a really professional blogger.
    I’ve joined your rss feed and sit up for searching for more of your excellent post.In addition, I
    have shared your website in my social networks!


  19. oven roti
    Dec 21, 2016

    Berniat untuk membeli sebuah oven, tapi bingung apakah ingin membeli jenis oven roti listrik ataukah oven gas?

    Memang banyak sekali yang mungkin menjadi pertimbangan saat akan membeli sebuah oven, mengingat oven bukanlah barang murah
    yang dibeli sehari-hari


  20. This really could be very gorgeous together with rich having quite a lot of classifications primarily in accordance with eras, religions, political modifications, and likewise cultural developments.


  21. dodge ecm recall
    Dec 22, 2016

    Hello it’s me, I am also visiting this web page daily, this
    web site is in fact fastidious and the users are truly sharing good thoughts.


  22. This is my first time go to see at here and i
    am in fact pleassant to read everthing at alone place.