A few weeks ago, for a study of digital readers in university settings, our client had neither a highly trafficked website nor a large recruiting budget. No problem, we said, we can use Ethnio via Twitter. Normally this method is a great supplement to placing Ethnio code on a website, but for a student audience we were confident we could recruit the whole sample that way. It actually worked. We picked people out of the middle of the internet based on words they used in their conversations or profiles on Twitter. Here’s how it went and what we learned:
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I’m extremely excited to be nearing completion of the first big redesign of Ethnio in over three years, and want to send out a big thank you to everyone who has been using and talking about Ethnio lately for making this possible.
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We’re finally starting to charge money for Ethnio live recruiting. Lots more details in the full blog post, available right down here:
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“Mediocre?” you may say, “But it works great and we love it…most of the time.” Well, as they say, there’s the rub. It can work, but it can also suck. Bugs abound, features break randomly or are absent altogether. Basically, Interweb gremlins feast on the fatty innards of the Ethnio beast. (Meaning: our system architecture is broken and we really, really want to re-build it.)
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We’re doing everything we can do to free up more trial spots for everyone who’s been requesting them. We’d rather your first experience with ethnio was successful then have you see a bunch of bugs, so bear with us as we work out the scalability of our tool. One surefire way to get your name to the top of the list is to email us your experience and desires for remote testing.
We’ve stopped issuing new Ethnio accounts for the next six months while we make the product amazing instead of promising but buggy. We’ve had an amazing amount of interest, and three million people have viewed Ethnio live recruiting screeners, but we’re not content with selling a product that’s mediocre. We want more. Mike and Nate want to build the best moderated research web app ever. So we’re taking time to fix bugs and incorporate new functionality. This army of two people has been focusing on support, sales, and maintenance instead of our ideals, and so we’re taking this break to give you a new Ethnio. Read the bloggy blog for updates on our progress, and as always, we’d love to hear from you.
