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B|P Improves Web Usability for Dolby Laboratories

Dolby asked B|P to conduct usability research as part of an effort to completely re-design the Dolby website. Based on the findings from the first round of research that B|P conducted, Dolby was able to improve key areas of the site in the redesign, including site navigation, content structure and screen flow. The second phase was completed in November measuring usability improvements of the re-designed site compared to the previous one.